Why “Footwear Industry”?
In the past,
footwear was a sign of power and status in society (e.g. Roman) and it becomes
a necessity for everyone today. Nowadays, shoe appears in almost every occasion
of sport, work, leisure etc. Footwear industry continues to growth at a healthy
and stable trend.
From a US study,
American man owns 12 pair of shoes and woman owns 27 pairs on average [News -
03Mar, 2015]. We can foresee the market to continue going forward. So how many
pair of shoes do you own? J
Why
“3D Printing”?
3D printing is
one of the most directly disruptive technologies which disrupting the design,
prototyping and manufacturing processes in a wide range of industries. When it
was first introduced in 1984, 3D printing was mainly used for prototyping.
However over the past few years, 3D printing is rapidly expanding. Different
kind of products was printed e.g. clothes, shoes, car, aircraft, pelvis etc.,
it start to catch the consumers awareness. Early adoption of 3D printing technology
could gain an innovation advantage over rivals.
Nike is one of
market leaders in footwear industry. It is an innovative company that highly
focus on technology which shown in its mission, “INSPIRATION AND INNOVATION TO EVERY ATHLETE* IN THE WORLD *IF YOU HAVE A
BODY, YOU ARE AN ATHLETE.”
[Nike – official] Nike also released its first 3D printed bags and athletic
cleat in 2013 [Nike First 3D Printed – 25 Feb, 2013].
Current situation of 3D printing in footwear industry
Some of the companies e.g. Adidas [Adidas News – 12Jun, 2013], Reebok and Puma [PUMA and Reebok News – 8Mar, 2013] has already applied 3D printing technology for prototyping to reduce the research and development cost and time. Besides of prototyping, Nike has already applied 3D printing to produce their cleats which help football athletes perform [Nike First 3D Printed – 25 Feb, 2013]. Feetz was ready to sell custom 3D printed shoes to public. For purchasing custom shoes, Michael Mazzotta, Business Development manager and Founder at 3D Shoes expect “less returns, less cost to the company, less cost to customer, less cost to environment.” [News Feetz – 21Mar, 2015] United Nude and 3D Systems (3D printing industry leader) announced a partnership to release a line of shoes that can potentially be 3D printed in consumer’s home [News United Nude – Aug, 2014]. We can see 3D printing footwear race has already begun.
Current situation of 3D printing in footwear industry
Some of the companies e.g. Adidas [Adidas News – 12Jun, 2013], Reebok and Puma [PUMA and Reebok News – 8Mar, 2013] has already applied 3D printing technology for prototyping to reduce the research and development cost and time. Besides of prototyping, Nike has already applied 3D printing to produce their cleats which help football athletes perform [Nike First 3D Printed – 25 Feb, 2013]. Feetz was ready to sell custom 3D printed shoes to public. For purchasing custom shoes, Michael Mazzotta, Business Development manager and Founder at 3D Shoes expect “less returns, less cost to the company, less cost to customer, less cost to environment.” [News Feetz – 21Mar, 2015] United Nude and 3D Systems (3D printing industry leader) announced a partnership to release a line of shoes that can potentially be 3D printed in consumer’s home [News United Nude – Aug, 2014]. We can see 3D printing footwear race has already begun.
Nike launched
the Vapor Laser Talon football boot in 2013, which ‘incorporates a
revolutionary 3D printed plate that will help football athletes perform at
their best.’
Nike Vapor
HyperAgility Cleat
Feetz plan to print customized 3D footwears by using its “SizeMe” imagining process and get them to customer in seven days. Feetz shoes will start at around USD $200 a pair. [News Feetz – 13Mar, 2015]
Picture from [Feetz - official]
From“3D Shoe”
App (USD $1), consumer can purchased perfectly fitting shoes by taking a series
of photographs of their feet from different positions and uploading them into
the 3D Shoes e-commerce platform. The online shop also offers a
specific USD$5,000 foot 3D scanner, for those who intend to measure their feet
size more accurately and professionally.
Right Shoes
Smartphone\Tablet 3D scanner APP
Foot scanner
United Nude
announced a partnership with 3D Systems to launch a 3D printed shoe [News
United Nude – Aug, 2014]
Traditional
Footwear industry vs. 3D Printing Footwear industry
Opportunities
[Gartner Market
Guide for 3D Printing – 3Dec, 2014]
1. Product development, develop customized and personalized product
1. Product development, develop customized and personalized product
With
the help of 3D printing, footwear companies can provide a perfect fit product
to customer. 3D printing can transform manufacturers from one-size-fit all
mentality to a future which products are tailored to customers. Perfect fit
product can reduce injuries, improve athletes’ performance and provide healthier
and happier feet to all consumers.
2. Cost reductions
a. Research
and development cost
3D
printing technology was improved and cost of 3D printing was lower, 3D printing
greatly reduces the cost on research and development. Traditionally each
prototype required intensive labor and technicians, 3D printing has slashed the
time it take to evaluate a new product from few weeks to few days [Adidas News
– 12Jun, 2013].
b. Manufacturing
cost
3D
printing will change the production process from Push-Pull manufacturing [Push
- Pull] to on-demand manufacturing. On-demand manufacturing will largely reduce
manufacturing cost due to less waste material is produced, not only are less
raw materials used but the need to remove, transport and discard waste
by-products is reduced to a bare minimum, as too is the carbon footprint.
Besides, if consumer can directly print their products, it will largely reduce
the shipping and packaging cost.
c. Inventory
cost
“On-the-spot”
3D printing in retail shop can reduce the inventory cost. If consumer can
directly print their products, the inventory cost will be further reduced.
3. Expand
the market through online sales
Currently
retailers (63.1%) and department stores (14.8%) are the major sales channel of footwear [MarketLine Footwear Industry Profile – May, 2014]. Size remains a
hit-and-miss game for online footwear business [Passport Online Footwear –
27Mar, 2014]. With 3D printing technology, perfect fit product will increase
the cross-border online sales. It will also provide a more convenient sales
channel to consumer.
1. High cost and material limitations in
current status
As 3D
printing technology is still evolving, in current status they are too slow and
cost-effective for mass production except for small-scale user. Printer objects
are limited by printer size, multi-material machines can only print copies of
same item and printers are optimized to use single material, however most
footwear is made from multiple materials.
2. Lack of expertise in computer-aided
design (CAD)/ 3D printing technology
CAD
is difficult. It takes hundreds to thousands of hours of training in order to
learn and develop competency. The market is lack of 3D printing experts.
3. Intellectual property rights and
infringement liability
It is
too early to confidently state how future courts will view them in light of 3D
printing. How to protect intellectual property and risks of violating or
infringing copyright and patent laws will be a big issue in 3D printing.
Buying
convenience and shopping the world are one of the top 10 global consumer trend
[Passport Global Consumer Trend – 13Jan, 2015]. Online shopping is growing
rapidly. Besides the cost and R&D time reduction, develop 3D printing
technology in footwear industry can help to further expand the e-commerce
sector. The early adoption on this new technology will provide great
opportunities to the industry.
For adoption and building on 3D printing technology
in footwear industry
l Co-creating
with customers to understand customer’s needs and expectations. "Are we
collaborating with our customers to create relevant offerings and enhance their
experience?" [Week7 Reading: Business Opportunities through
Collaboration]
l As
currently mass production of 3D printing was not cost effective. Experimenting
with low-volume manufacturing of high-margin, custom-designed product is
preferred
l Organizational
collaboration and coordination is very important. Cooperate with 3D printer
company (partnership) to get a broader array of ideas. Hire 3D printing expert
and re-skill staff to handle 3D printing technology is needed. [Week2 Reading:
At the Edge of Innovation]
l Support
IT department to manage the IT issue created by 3D printing e.g. protection of 3D
printable files, data storage of large amount of customer/ 3D printing data.
l Work
with legal advisors and compliance officers to find out how to manage
intellectual property e.g. patent.
l As 3D
printing technology is still evolving, management is required to keep
monitoring how to technology changing and act fast.
"Innovation is at the heart of
NIKE, Inc.'s business growth strategy. Our relentless focus to be better helps
us create the world's most innovative products for consumers across the globe.
This same philosophy and determination is driving change in how we approach
corporate responsibility in today's marketplace" [Nike - official]
There's no doubt that Nike is one of the
most innovative company in 2014 [Fast company - The world most innovative
companies 7th Feb 2014]. Nike has been
creative since business start and pushing for innovative product & design
launch from time to time. Nike has
effectively done in a position of trend-setting towards different area such as
3D printing on shoe & appeal industries.
SWOT of 3D printing adoption in Nike
Strength
1. Dominant
market position built on a strong brand portfolio.
Nike
is one of the largest sellers of athletic footwear, apparel, and equipment in
the world with revenues of US$25,313 million. According to the industry
sources, the company holds more than 14% share of the global sporting goods
market. Featured among the top 100 in the top 500 most valuable global brands
2014, NIKE also featured among the top 25 in the top 100 global brands 2014.
The company’s dominant market position is built on its portfolio of strong
brands like NIKE, Jordan, Converse and Hurley.
The
company is leveraging its brands to establish a strong retail presence. Its
portion of own-retail has grown substantially and currently NIKE operates 753
stores. NIKE’s strong brand portfolio and enhanced retail presence enable
easier customer recall & customer loyalty as well as help it to drive
topline growth and to attain competitive advantages over its peers.
2. Strategically
focus on R&D activities
The continuous
focus on R&D activities has been the NIKE’s key driver to maintain
leadership position in the athletic footwear and apparel market. NIKE put
efforts on producing products that help reduce injury, enhance athletic
performance and maximize comfort. To leverage the R&D, the company utilizes research committees and
advisory boards which consist of athletes, coaches, trainers, equipment
managers, orthopedists, podiatrists, and other expert who consult with the
company and review designs, materials, concepts for product and manufacturing
process improvements and compliance with product safety regulations across the
world. At the same time, NIKE also have its self-employed staff of specialists
in the areas of biomechanics, chemistry, exercise physiology, engineering,
industrial design, sustainability, and related fields who help in developing
innovative products.
The
strong focus on R&D, allows NIKE to renew its product line at regular
basis, which boosts customer loyalty and revenue performance.
3. Strong
company power
Due
to the domain market position, strong focus on R&D and its own corporate
abilities, especially the buyer bargaining power and supplier bargaining power,
NIKE is affordable to carry out the investment on 3D printing in its footwear business. And NIKE also can withstand the risk of
long-lasting trial process of new 3D printing technology. The company power is
much more remarkable on mass production of 3D printed-footwear.
4. Current
technology development
NIKE
has already taken the first step on 3D printing footwear since 2013. The company got ahead of the rest of the
footwear world as the first company to release a shoe with 3D-printed
components. The production of the “Vapor
Laser Talon” not only simply uses 3D printing for prototyping purposes, but
also incorporated a 3D printed plate into the final product. In 2014, the company is making headlines
again with their updated football cleat, the Vapor Carbon Elite, combines its
proprietary flat knitted Flyknit technology and game-changing 3D printed carbon
fibre sole plate technology for unprecedented lightweight speed and
strength. NIKE is now trying all means
to apply 3D printing in to footwear design and production, from components to
the whole shoe.
Opportunities
1. Uses
and application of 3D-Printing
Nike has
already used 3D printing in big ways to help them design, and prototype a few
different models of shoes, particularly cleats. Currently, NIKE already use 3D
printing in the main component of the shoe, they will focus on printing
multiple materials and multiple colors onto a piece of fabric, one layer at a
time in next 3D printing product. Then the company will use 3D printing as a
major part of their footwear assembly process. And their long term goal is to
utilize this technology to manufacture a whole shoe in one piece.
On
the other hand, it will be a good idea to use 3D printing technology to develop
customized service, e.g. to produce unique-fit shoes for different customers,
to send a 3D printed sample to customer before bulk production.
2. Approach
for exploration and technology learning
Stratasys
Ltd is the 3D printing system and machine supplier of NIKE. In order to further
explore and develop 3D printing technology into footwear production, NIKE
should develop closer business partnership with Stratasys Ltd to design and
create more suitable system and machine.
In
long term, NIKE should employ more 3D printing experts and build up a 3D
printing talent team for in house development. At the same time, spend more
investment in university research of 3D printing. They can set up a lab for 3D
printing footwear in a reputable university to support the on-going technology
needs.
3. Latent
needs of company
The
latent need of NIKE goes to develop mass production system with 3D printing technology.
This would help the company to revolute the current business and make a huge
profit for long run. However, this may be a long term consideration due to
technology limitation at this moment.
4. “Strategic
inflections”
3D
printing in footwear industry is in the introduction stage. As long as the
technology developed, we can foresee some strategic inflections. When the
material technology is going matured, NIKE can use many other materials to
print out the shoe to meet different customer request. Or Customer may design
the footwear by using its own 3D printing software, and send the layout to NIKE
for manufacture (printing), when the 3D printing software become more common
and affordable.
Weakness
Nike has been
heavily relied on 3D printing companies for
development & manufacturing process.
Stratasys Ltd and 3D System Corporation are
the leading global providers of
3D printing and manufacturer. It’s
certainly a high risk if they discontinue to provide support and solution to
Nike, the 3D printing development & production will be suspend.
Apart from the
3D printing provider, there are limitations on the materials the shoes can be
made with 3D printing technology. The materials will be limited to a rubber-like
substance and there's very few of material can be used at this stage. Also, the shoes that were partially 3D
printed but not for the entire body which means Nike still have some way for
technology development.
The point of
purchase is purely online at this moment in which their target customer is
limited to a very small part of consumer.
Nike has to widely spread and promote this new technology to mass market
and educate their loyalty customer geographically.
Threat
(Challenge)
3D printing will
affect almost every aspect of industry and our personal lives. Nike is still facing some challenge at this
stage and in next couple of year. Some
questions that coming up in mind as following:
· How do we educate consumer to manage 3D
printer on their own?
· Is it affordable for consumer to set up 3D
printing at home?
· How does 3D printing bring it directly
to household needs instead of Industrial needs?
· What’s the Customer need on 3D
printing? What's their perspective of 3D
printing by offering a chance for creativity and innovative?
First of all,
discovering what people really want is perhaps the next step towards
mass-marketing 3D printing to consumers for Nike. Uncertain demand in the market is high risk
for the marketing plan and impacts to the resource spend on different aspect.
Secondly, 3D printing still cannot compete with the speed of traditional manufacturing processes and is not yet suitable for mass production. It's a tailor made process for each individually pair of shoes as a result the production output is incredible small.
Thirdly,
traditional processes for mass production are significantly cheaper than
producing large quantities based on 3D print technology. Complex and expensive software that prohibit
for household consumer to acquire further knowledge on 3D printing. Understand the use and the User. "A model is also unreliable if the person using it doesn't understand it or its limitation." [Week 5 reading: Optional Managing Innovation Risks during Product Development]
Also, the final
product quality control still to be determined as the 3D print production
leaves a rough surface structure on object and it require extra process to
polish the surfaces afterward.
What’s
next for Nike 3D printing?
Short term
·
From single material and color to
multiple material and color
·
From component application to entirely
application
·
From company driven to customer driven
Long term
· “On-the-spot” 3D printing service
o Customer
come to NIKE shop to design and print out their own pair of shoes
·
From shoe producer to solution &
service provider
o Sell machine, material, software, and design
to customers
Reference
Required
Reading
Business
Opportunities through Collaboration
In-text
reference: [Week7 Reading: Business
Opportunities through Collaboration]
At
the Edge of Innovation
In-text
reference: [Week2 Reading: At the Edge of Innovation]
Optional Managing Innovation Risks during Product Development
In-text reference: [Week 5 reading: Optional Managing Innovation Risks during Product Development]
In-text reference: [Week 5 reading: Optional Managing Innovation Risks during Product Development]
Articles
Market
Guide for 3D Printing (3Dec, 2014) by Pete Basiliere
In-text
reference: [Gartner Market Guide for 3D Printing – 3Dec, 2014]
MarketLine
Industry Profile – Global Footwear (May 2014) by Marketline
In-text
reference: [MarketLine Footwear Industry Profile – May, 2014]
Apparel
E-Tailing Innovation Series: The Pursuit of a Perfect Fit Online, Part 4
Footwear (27Mar, 2014) by Ashma Kunde
In-text
reference: [Passport Online Footwear – 27Mar, 2014]
Top
10 Consumer Trends For 2015 (13Jan, 2015) by Daphne Kasriel-Alexander
In-text
reference: [Passport Global Consumer Trend – 13Jan, 2015]
News
How
Many Pair of Shoes Do You Own?
In-text
reference: [News - 03Mar, 2015]
Nike
and Adidas Use 3D Printing to Speed Up Prototyping
http://www.engineering.com/3DPrinting/3DPrintingArticles/ArticleID/5847/Nike-and-Adidas-Use-3D-Printing-to-Speed-Up-Prototyping.aspx
In-text
reference: [Adidas News – 12Jun, 2013]
How
3D printing impacts PUMA and Reebok
http://www.3ders.org/articles/20130308-how-3d-printing-impacts-puma-and-reebok-in-designing-and-prototyping.html
In-text
reference: [PUMA and Reebok News – 8Mar, 2013]
With
‘Over 7 Billion Shoe Sizes to Choose From’ Feetz Raises $1.25 Million for 3D
Printed Footwear
In-text
reference: [News Feetz – 13Mar, 2015]
Feetz
$1.25m Funding and New 3D Shoes App Pave Road to Custom 3D Printed Footwear
In-text
reference: [News Feetz – 21Mar, 2015]
United
Nude launches a 3D printed shoe designed forthe very compact 3D Systems new
Cube 3D printer
In-text
reference: [News United Nude – Aug, 2014]
Nike
Has Just Done It – First 3D Printed Football Cleat
In-text
reference: [Nike First 3D Printed – 25 Feb, 2013]
In-text
reference: [Nike - official]
Feetz - http://www.feetz.com/
In-text
reference: [Feetz - official]
Push
– Pull Manufacturing definition
In-text
reference: [Push – Pull]
3D System - http://www.3dsystems.com/
In-text
reference: [3D Systems - official]
Fast Company - http://www.fastcompany.com/most-innovative-companies/2014/nike
In-text reference: [Fast company - The world most innovative companies 7th Feb 2014]
This comment has been removed by the author.
ReplyDeleteDear Team 11. Personally I really like reading your team's article, for me it is a very enjoyable reading and learning journey. Personally I think it is so cool to wear a pair of 3D printing shoes. Your team's article has several advantages:
ReplyDelete1.Whole article is very structured with very clear and obvious logic behind. At the beginning you explain very clearly to audiences why this industry, why choose 3D printing and the link between 3D printing, footwear industry and Nike. That is very helpful for a reader.
2. Cite the contents from readings so well. No matter your former article or this article, you cohere your assignment with our lecture and reading context so tightly, use what we learn into real example analyse.
3. I like you summary after analyse Nike company, very well and logical.
4. Reference layers are clearly, separate readings and other sources.
I also learn a lot from your article:
1..I like the concept and purpose of 3D shoes: less returns, less cost to the company and customers, most important is less cost of the environment. Inspire me that the worldwide is now trying to find a recycle economy to get sustainable growth at the least cost of environment. Industrial players are main powers to promote this environmental-friendly and sustainable growth pattern.
2. I learnt that maybe in the future only service-type can harvest successful. So many industrial leading companies shift their corporate strategy from manufacture to service or solution provider role.
But I also have some suggestions to you team:
1.Make the subtitles more directly describe company's strategic approach
2.You use SWOT tool too much. Both in industry and company analyse, I hope you can use diverse tools to analyse.
3.Lack of assess Nike's strategic fit between its core competitiveness and resources.
4. Lack of lessons you learn from Nike's case.
At last, thank you very much for your sharing and very logic story. Good story, wish you all good luck!
Just you have mentioned several leading companies are now using 3D Printing technology to give customers shoes that are custom made for them — in the store, on the spot. Of course, they are on the right direction. The perfect fit shoes have already helped sportsman improve their performance. However, the technology is still used by the upper class. And for Chinese market, will it survive for in the mass market? As we all know, Chinese people might be not good at creating something, but we are flexible enough and know to control cost well.If the shoes are not suitable in size, shoe sellers will sell you shoe-pad for adjustment.So do we really need a pair of 3D shoes that 100% fit?
ReplyDeleteGood story telling skills backup by enough researches that make it easy for people to understand how 3D printing is applied to the footwear industry. Good use of reference materials, good for you to be linking your observations with the readings from class, and I appreciate the way you have listed them out, very clear.
ReplyDeleteWhile 3D printing is not cost efficient at this stage, mass production is not totally impossible in the future, because it is not as expensive as we imagine as it depends on what kind of material is used, just that the production time should be shortened and stability during the production process should be badly improved.
But once it goes mass, it will not fit for everybody, and customers will face the same questions that, women suffer from the pain from high heels, the shoes looks nice overall but there are some minor parts that you don’t like, etc. Not to mention there would be a long way to go for customers to accept this concept. “Organic” food is better than common food, but will “3D printing” shoes better than the manufactured shoes? So unless 3D printing can solve these question marks, I personally think it is meaningless to go mass.
On the other hand, it reminds me that why we are so desire for a pair of tailor-made shoes. Sportsmen could have better performance, while fashion ladies could have unique design. 3D printing could help to add much more complicated designs and functions to the shoes that perfectly meet the customer needs. Hope the traditional shoemakers will not lose their jobs from their new competitor!
Hi all, thanks for your comments on team11's study.
ReplyDeleteApart from the above study, it is believed that 3D printing technology in the shoe's industry does not necessary to develop to mass production. It depends on the market and future development of the demand of the service and product, this is what nike should get aware of the changing market needs. The technology may well stay in customised level in which Nike or other company can provide unique service to those who wants it.
I personally want a pair of 3D printing shoes which perfectly fit my size as my right and left feet are not identically of the same size. I am willing to pay for the premium for extra service.
Student ID: 53747730
ReplyDeleteDear Team, thanks for your good story telling upon how 3D printing is applied to footwear industry.
It’s amazing that 3D companies already have a number of ways to get customers’ precise foot measurements so that they can offer the advantages of professional additive manufacturing including personalization, customization, innovative design, quality materials, alternative supply chain logistics and design forms that simply cannot be made any other way without 3D technology. For me personally, I think except for cost saving, easy, fast and accurate customization maybe the other biggest advantage to apply 3D printing technique in footwear industry. Leveraging this competitive advantage can help footwear companies to adapt to new business model for shoe manufacturing.
On the other hand, when other footwear companies catch up in 3D printing shoe, then quality difference between companies will be much eliminated as 3D printing shoe depends on almost the same materials. At the same time, brand effect may also decrease. And only design will be mattered the most then. The company that can deliver the most fashionable design model at the fastest time will be the king of the industry.
One further step to go, the future of 3D printing in footwear industry can be that everyone have their body parts scanned and just print shoes that fit ourselves perfectly with designed model and our own material preference selection or combination.
Thanks for Team TGIF's sharing on 3D Printing in the footwear industry. I enjoyed much very to read this interesting article. And I think the relevant analysis (e.g. SWOT Analysis, etc.) are also quite reasonable.
ReplyDeleteAs I read this article, I was attracted by the statistics showed at the beginning, saying that " American man owns 12 pair of shoes and woman owns 27 pairs on average". As a woman, I did have quite a lot of pairs of shoes, and the main reason for this is that I always want to find the more suitable and comfortable shoes for me. I think that by using the 3D Printing technology, the footwear in the future may become more and more suitable and comfortable for human, although there are currently still many barriers, for example, the limitation of the materials, the CAD design, etc. But I do believe that we can make this technology in footwear industry become more and more mature, as the human beings are clever enough to make this real.
I'm looking forward to wearing my own pair of shoes made by 3D Printing technology one day. And Thanks again for Team TGIF's sharing.
Thanks Team TGIF for a nice analysis of 3D printing on footwear industry. I like your writing styles by keeping everything short and sweet yet clear for understanding.
ReplyDeleteAs my right foot is slightly bigger than my left foot, buying shoes has always been a tedious task for me. After reading your blog, I am looking forward to the future when 3D printing can help me buy shoes that are custom-made according to my foot size. 3D printing does seem to be impacting many industries and the use of this technology is getting more and more appealing.
Besides sports industry, designers are using 3D printing to create high fashion footwear. This creates a whole new dimension to the fashion world and enhances creativity for designers and artists. http://3dprintingindustry.com/2015/04/14/5-pairs-of-3d-printed-shoes-youll-see-at-milan-design-week-2015/
However, I agree with you that there are still many challenges ahead. The materials that can be used in 3D printers are still in an immature stage, it will be nice if 3D printers can print materials say fabrics or more flexible and thin materials. Nonetheless, many research and development works are being carried out and I believe this technology will become more advanced in the short future. Am looking forward to it!
Just to share, here is a very recent article I just read about Disney printing fabric http://www.cnet.com/news/disney-researchs-new-3d-printer-can-print-in-fabric/
Thanks for sharing detailed information of 3D printing on footwear industry. Your article style is so brisk and reveals that the footwear is interesting indeed.
ReplyDeleteI used to think 3D printing can be used in considerable significant area but at this moment, you team let me clear that it exists everywhere in our life. Nike, this brand converge our memories and grows with us. The threats of 3D printing adoption in footwear is referred. Nike has been relying on 3D printing companies for development as well as manufacturing process too much. Different industries, different emerging technology result in different risks. For serious risk like Nike's, I think it is necessary to estimate the radical innovation before using it. Or Nike could slow their pace to entirely accept it. Step by step guarantees a well innovation and be benefit for suistainable development.
Thank you for your research on this topic and now i know more how cloud computing affects the footwear industry!
ReplyDeleteFirstly of all, this technology will help to cut the manufacturing cost but it will raise the operational cost because now it takes longer time and more procedures to produce on-demand shoes. Although this is an innovative technology, it cannot be widely used in my perspective. Mass production seems more profitable to me in this way.
Secondly, 3D printing on footwear has limitations on the material and color. In this case, footwear manufacturers would not be able to achieve product differentiation.
Thanks again for the analysis, This is such an interesting topic!
This comment has been removed by the author.
ReplyDeleteThanks for your sharing. 3D printing in footwear industry is an amazing application.
ReplyDeleteI always face the problem for buying the shoe is that my shape of my foot is unique. I always buy a uncomfortable shoe. I have to wear the shoe more and make it fit my foot. 3D printing can help me to custom the shoe which can suit my unique foot. It is a great idea for me.
However, the material limitation should be a big problem as most of the shoe contain different kinds of materials. Also, only one material for the shoe is not beautiful.
Thanks for sharing for the analysis and detailed information in 3D printing of footwear industry.
ReplyDeleteIt is a very good idea to use 3D printing to custom the shoes. As I am addicted to shoes. I have around 30 pairs of shoes in my home. I find that the size all of my shoes are the same. But some of the shoes are not comfortable for me. I don't know why and I can't solve this problem 3D printing for shoes may be the solution.
3D printing can custom the shoes for me. The shape of the shoes should be perfectly fit for me.
Thanks again for your sharing. I am finding how to buy a 3D shoes in Nike after reading this blog.
Dear Team 11,
ReplyDeleteMy team also chose the 3D printing. After reading your article, you guys really set a great model for us to follow. The most amazing thing of your blog and article is that the pictures and videos you guys chose, which helps us to understand the whole industry and illustrate vividly. For 3D printing is a new technology, the comments are almost positive. However, the critical SWOT analysis clearly raise the weakness and the limits of 3D printing. Meanwhile, 3D printing has much to do with IT and digital development. Thus, the cooperations of these fields become more important in the current situation. The Nike example indicates the details of the application of 3D printing. Great job and thanks you guys.
thanks for the sharing, I like this report showing us there are some company like adidas and nike have started to use it in the production, and the analysis show the use of this technology save cost and improved product design. the using sample for this technology shows the big advantage of 3D printing use in footwear make a huge different. I have learned a lot from your blog, this can be used in most of the industry and make a big different if people use it well. SWOT analysis also give me more deep understanding.
ReplyDeletethanks for your deep analysis and illustrations. good work!
Group TGIF, good work and very interesting reading material.
ReplyDelete3D printing technology using in the footwear industry is very interesting and promising. Footwear is very tricky to manufacture in a comfortable way. We all know that the most comfortable shoe is by hand making, 3D printing in the future may have the possibility to scan the inside of the most comfortable shoe and print the most fashionable outlook for the footwear industry. This is truly very attractive for a girl who loves fashion and also want to wear the comfortable shoes to work place and entertainment.
I think your article gives a great view of a very real use for human use.
It feels awe-inspiring to read such informative and distinctive articles on your websites.Read more
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